Tag: Twitter

2 Comments

8 Ways Twitter Can Help Your Small Business

twitter-logo-sm

Twitter is like the Swiss Army knife of social media networks.

At first glance, it seems simple—a website where people share news stories, blog posts, and other content with colleagues and businesses using 140 characters or less.

But take a deeper look into how it can actually be used, and you find that the value it brings to small businesses is anything but simple. In fact, it’s one of the most powerful networks available to business owners today.

Engagement marketing is all about connecting with customers in the places they’re already engaging. With more than 500 million users, it’s safe to bet that Twitter is one of those places.

Here are 8 ways Twitter can help your small business: [Read more...]

Filed Under: The Engagement Blog Tagged: ,
Leave a Comment

Charity, Facebook, and You

In 2004, Tim Burke decided to follow his dream and open a full-service restaurant. He quit his job with enough savings to pay living expenses and initial business investments for eight months. But when that final month passed, he sat down on the couch and ruminated. “I said to myself, ‘I sure am in a pickle,’” he recalls. From then on, Tim started thinking about a different kind restaurant.

That moment of realization became the name of Tim’s eatery, In a Pickle, which is located in Waltham, Mass. Nowadays, it’s not uncommon to find Tim’s business packed with loyalists, as well as newcomers that quickly become loyalists, no doubt due to menu items like the Caramel Crunch French Toast and the Chocolate Chip Cookie Dough Pancakes.

Aside from the restaurant’s unique dishes, Tim says that In a Pickle has always tried to take advantage of the latest technology trends, whether that means MySpace, Twitter, Facebook, or QR codes. Since 2008, he has used Constant Contact to keep in touch with customers about menu changes, specials, and contests.

[Read more...]

Filed Under: Success Stories Tagged: , , , ,
Leave a Comment

Making Art Social

You might think that an art museum with masterpieces dating back to the 19th century would have little need for modern tools such as Facebook or Twitter. But for the Currier Museum of Art in Manchester, N.H., social media and email play a critical role in getting visitors and members in the door. They even helped shape an entire exhibition.

The Currier’s The Secret Life of Art: Mysteries of the Museum Revealed exhibition provided visitors with a behind-the-scenes look at the museum’s staff and how its 31,000 items are cared for, displayed, and stored when not in use.

Museum staff relied on visitor feedback when designing the exhibit. By asking questions through YouTube videos, a dedicated blog, and the Currier Museum’s monthly email newsletter, the staff was able to make sure that the exhibit would have a little something for everyone.

[Read more...]

Filed Under: Success Stories Tagged: , , ,