When it comes to small business owners and online marketing, there’s one complaint that never goes unsaid: too much to do, too little time.
It’s easy to feel overwhelmed by the nonstop, constantly changing pace of online marketing. Sometimes you may feel like you just can’t keep up.
It’s important to remember that maybe all you need to do is keep pace with yourself.
Engagement Marketing emphasizes that your business’s biggest strength, and key to success, is strong relationships with your customers.
So before you throw yourself into the whirlwind of online marketing, ask yourself these questions with both your customers and yourself in mind. Remember: no matter how much time you put into marketing your business, your marketing strategy will only be effective if it is specific to you and your customers.
Answering these simple questions can help you decide where your priorities should be and how best you should spend your valuable (and limited!) time.