You may have heard (or maybe seen) that pictures can drive big engagement on Facebook.
It’s true. According to Facebook, posts that include either a photo album or picture can drive up to 180% more engagement than a text-only post.
Which is great! But only tells half the story.
The fact is, pictures alone won’t do anything for your Facebook marketing unless you know how to use them, and even the most visually appealing Timelines often fall short when it comes to getting more comments, “likes,” or shares.
The secret is in the strategy.
Here are 17 ways small businesses can use pictures to drive engagement: [Read more...]