In 2004, Tim Burke decided to follow his dream and open a full-service restaurant. He quit his job with enough savings to pay living expenses and initial business investments for eight months. But when that final month passed, he sat down on the couch and ruminated. “I said to myself, ‘I sure am in a pickle,’” he recalls. From then on, Tim started thinking about a different kind restaurant.
That moment of realization became the name of Tim’s eatery, In a Pickle, which is located in Waltham, Mass. Nowadays, it’s not uncommon to find Tim’s business packed with loyalists, as well as newcomers that quickly become loyalists, no doubt due to menu items like the Caramel Crunch French Toast and the Chocolate Chip Cookie Dough Pancakes.
Aside from the restaurant’s unique dishes, Tim says that In a Pickle has always tried to take advantage of the latest technology trends, whether that means MySpace, Twitter, Facebook, or QR codes. Since 2008, he has used Constant Contact to keep in touch with customers about menu changes, specials, and contests.