One of the biggest parts of engagement marketing is building relationships with your customers outside of the store. Social media is great for doing that, especially with Twitter and Facebook.
Once you build a following, you can communicate directly with that audience. However, that also means your customers can communicate directly with you, too, which means you better be ready for feedback whether it’s good, bad—or even skeptical.
Skepticism is what The Four Firkins, a craft beer store in Minneapolis, experienced from one particular customer when they posted an image of a new kind of beer they were selling on Facebook. Were they successful in winning him over? Keep reading to find out!
1. The Image
When you have a new product to show off, Facebook can be a great tool for promoting it.
Just snap a picture of the item with your smartphone or digital camera and upload away! Facebook fans love seeing the new things their favorite organizations are working on and will often comment on the products to give you their opinion.
2. The Caption
Don’t forget to explain the product. The more details you give, the more likely fans are to understand it and try it out.
3. The Interaction
The most important part about Facebook is making sure the communication goes back and forth.
Here, we see that one customer shows some initial skepticism about the new beer, but Bryan from the Four Firkins is quick to reply.
The result? The customer might try the beer!
Turning social media personal
Sometimes, it can seem like there’s so much happening on Facebook at such a fast pace that it’s hard to make a real connection with customers. However, the more you interact and provide engaging material, the more fans will return the favor.
Having trouble with Facebook marketing? Check out other ways The Four Firkins have had success with their engagement marketing!
