At some point in your life, or in the life of your business, you’re going to need a kick start.
For Art Impressions, Inc., a family-owned designer and manufacturer of handcrafted rubber stamps, the kick start they needed came 24 years after they opened for business in Salem, Oregon.
After a lackluster year marketing their business in 2011, they fell behind with social media, cut email marketing out of their budget, and were missing out on an active blog community within their industry.
But fast forward six months and you’ll see a much different story: a Facebook fan base of 975 people, a Pinterest following of 437, an email list of over 4,000 subscribers, and an active engagement readership on their company blog. Not to mention, expected sales for their twenty-fifth year in business are 30% higher than they were in 2011, and 70% higher than they were in 2010.
And it all began with one decision that helped kick start their marketing efforts …