You can post it, but will they come?
Pam Wood, the founder of Ballroom Made Simple in Salisbury, Maryland, had this exact question. She has had a Facebook Page for her dance studio since 2010 and has been posting pictures there for that many years, but she noticed she wasn’t getting very good engagement.
So, she decided to watch a live webinar, Supercharging Your Facebook Marketing.
Pam took away two different ideas from the webinar and put them in action. Almost immediately, the average number of likes on her photos went from one or two to upwards of fifteen.
Here are the two new engagement marketing tips she used on Facebook.
Tag your fans
Pam decided to try this first tactic at dinner.
“I went with some friends to an event on Thursday,” Pam explains. “I took a picture, got their permission to post it on Facebook, and tagged them both in it. All of a sudden, the photo had 19 Likes.”
What does that mean for Pam’s Page? Well, the people who saw the photograph also saw Ballroom Made Simple’s Facebook Page in their newsfeed. That’s a lot of extra exposure for Pam, and it’s all free.
Of course, it’s important to note that you can only tag your Facebook Friends on your Facebook Page. Otherwise, your fans will have to go to the picture and do it themselves.
But, if you can encourage them to do it, the extra engagement can have a huge impact on your Page.
Host a caption contest
Another tip Pam learned from the webinar was the caption contest. This has driven engagement on the Ballroom Made Simple Facebook Page, too.
Just by posting a photo and then asking for fans to comment can generate a lot of likes and a lot of laughs:
The interactive experience
Now, Pam knows that every time she wants to increase the engagement on her Facebook Page, she can just post a picture and either encourage people to tag themselves in it or host a caption contest.
“I’ve gotten great feedback from the photos, and now there are definitely more people commenting on my posts in general,” Pam explains.
This seems to prove that seconds-old adage: A picture may be worth a thousand words, but it’s also worth a few dozen likes!
Do you have any special engagement marketing strategies when it comes to Facebook photos? Let us know below!