One of the common objections we hear when it comes to getting started with Engagement Marketing is, “I feel uncomfortable asking people to join, share, follow, subscribe, etc.”
Few of us like asking people to do something extra —especially small business owners.
You respect your customers. You know they get bombarded by marketing from other companies. You don’t want to bother them. I get it. But to be effective at Engagement Marketing, you have to build your “ask muscle.”
You build this muscle the same way you’d start a program to build your biceps or quads: you get expert advice, you make it easy, and you start small. [Read more...]