Are you wondering why no one is responding to your Facebook posts? Does there always seem to be silence, even after you post a question or a really great news update?
Well, part of the problem may be that you’re not using “rich media.”
Rich media is, in effect, multimedia. Anything that you post that goes beyond words. Let’s go through the three most effective ways you can use rich media to better engage with Facebook fans:
Facebook posts with photos are the most likely to engage users. There’s even a Facebook engagement study that proves it.
If you think about it, this shouldn’t really come as a surprise. Photos, obviously, grab attention visually, and people must click them to get a closer look. So, try using an intriguing photo to get people’s attention.
Video is engaging because you can see and hear people, giving you a better sense of who they are. Like photos, people must click on something to get a closer look at a video. They also take up more real estate in a fan’s newsfeed, making them easier to notice. Perhaps that’s why video posts have the second-highest engagement rate.
3. Interactive Posts
Post a multiple-choice question, ask open-ended questions, or ask people to fill in the blank. When you do this, you’re giving people permission to engage with you. They know you want their opinions. Not everyone will participate, but you’ll encourage those who are already predisposed to do so. Just be sure to ask your fans explicitly for a comment.
The most important thing to remember is…
Know your audience and know how to connect with them. Remember that online videos don’t have to be expensive productions, either.
The rich media round-up
So, in conclusion, the real secret to getting more engagement on your Facebook Page is to make sure that some of your posts have more than just words. Pictures, videos, and interactive kinds of posts can go a long way in creating a rich media presence for your Facebook Page!