Posts by Ryan Pinkham

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10 Rules for Building Long Lasting Email Marketing Relationships

Engagement marketing is a lot about relationships.

Your current customers are the lifeblood of your business. These are people who know you, the products and services you provide, and who return week after week and month after month to see you again.

Your current customers are also your best source of new business—especially those who you’ve built a relationship with in the past.

That’s because when you build a relationship with your target audience, they’ll not only be more likely to do business with you again, but will also feel more comfortable referring you to a friend, family member, or colleague.

Email marketing is a powerful tool for building those relationships online.

By connecting with customers in their inbox each month, you’ll stay top of mind with your target audience. And by delivering content they enjoy, can use, and want to engage with, you’ll build trust with the people who already know you best.

Here are 10 tips for building long lasting email marketing relationships: [Read more...]

Filed Under: The Engagement Blog Tagged:
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17 Ways Small Businesses Can Use Pictures on Facebook

You may have heard (or maybe seen) that pictures can drive big engagement on Facebook.

It’s true. According to Facebook, posts that include either a photo album or picture can drive up to 180% more engagement than a text-only post.

Which is great! But only tells half the story.

The fact is, pictures alone won’t do anything for your Facebook marketing unless you know how to use them, and even the most visually appealing Timelines often fall short when it comes to getting more comments, “likes,” or shares.

The secret is in the strategy.

Here are 17 ways small businesses can use pictures to drive engagement: [Read more...]

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8 Questions You Need to Answer When Combining Your Email Marketing with Facebook

 

No two marketing tools have had a greater influence in reshaping the marketing landscape for small business owners than email marketing and Facebook.

Both are important pieces of the engagement marketing cycle—giving small businesses the ability to stay top-of-mind with customers and to build the type of relationships online that can grow your business off.

If you’re already using email marketing and Facebook for your small business, it’s important that you’re taking the appropriate steps to have these tools work together. This will allow you to unite your online communities—giving customers the opportunities to stay connected with all the stuff you’re doing online and giving you the opportunity to better engage your target audience.

Not sure if you’re doing everything you need to do to combine the marketing potential of your email marketing and Facebook Page?

Here are eight questions you’ll want to answer. (Hint: The answer should be “yes!”) [Read more...]

Filed Under: The Engagement Blog Tagged: , , ,
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