Engagement marketing is a lot about relationships.
Your current customers are the lifeblood of your business. These are people who know you, the products and services you provide, and who return week after week and month after month to see you again.
Your current customers are also your best source of new business—especially those who you’ve built a relationship with in the past.
That’s because when you build a relationship with your target audience, they’ll not only be more likely to do business with you again, but will also feel more comfortable referring you to a friend, family member, or colleague.
Email marketing is a powerful tool for building those relationships online.
By connecting with customers in their inbox each month, you’ll stay top of mind with your target audience. And by delivering content they enjoy, can use, and want to engage with, you’ll build trust with the people who already know you best.
Here are 10 tips for building long lasting email marketing relationships: [Read more...]