Posts by Dave Charest

How to Build a Highly Engaged Social Media Audience [Video]

Ever wonder what the secret to social media success is?

This answer has to do with engagement. The more engaged your audience is the more responsive they’ll be when you have something to promote.

Without building a engage audience at the start your social media efforts are likely to show little return.

So how do you build this highly engaged social media audience?

Watch the following Google+ Hangout edition of Constant Contact’s Speakeasy Marketing Roundtable, where we discuss: [Read more...]

Don’t Miss Out on These 3 Quick Ways to Build Your Email List

sad girl cryingDon’t you hate missing out on things?

Don’t you hate it even more when those things turn out to be really cool?

You’re not alone!

No one wants to miss out. Especially when it’s stuff that’s relevant to them and other people are talking about it, too.

When you’re building your next email list, keep this “no one likes to miss out” scenario in mind and use it to your advantage. Here’s how: [Read more...]

How One Business Turned $4 Into $40 with a WOW! Experience

The room was hot and smelly.

It probably had something to do with the fact that the room was 105 degrees and filled with sweaty people. And one of those sweaty people was yours truly.

I was participating in an aptly named “hot” yoga class and said heat was starting to get to me. It was my first class in many, many, years and, as you might imagine, my body wasn’t quite ready for the return.

[Read more...]