Stop worrying about the number of Facebook fans and Twitter followers you have (or don’t have). The secret to getting customers to care about your business is finding meaningful ways to engage them over the long term. Engagement Marketing explains exactly how to do it, with practical tips for using social media, e-mail, events, and other activities to form creative, surprising connections with your customers.
Author Gail F. Goodman, CEO of Constant Contact, the leading online marketing company for small businesses, gives you the inspiration, ideas, and motivation you need to grow your business by engaging your customers. With her trademark no-nonsense approach, Goodman shows you how to work the gold mine you already own—your existing customer base. It’s like having a marketing genius at your side—without having to hire one.
Three reasons this book is a fantastic read for small business owners: 1. Happier customers; 2. Engaged fans; 3. More sales. Buy it!
—Brian Halligan, CEO Hubspot, Inc., and coauthor of Inbound Marketing
I highly recommend the book because it delivers very important yet achievable strategies for using social media to attract repeat and referral business. Social Media Examiner gives this perceptive book a 4-star rating. (full review)
—Patricia Redsicker, Content Marketing Specialist at Social Media Examiner
As industry analysts, we look to Goodman for all kinds of insights into SMBs at every level. This book is more geared towards the basics of the engagement marketing cycle — as a means of managing good word of mouth. Goodman defines the cycle as providing the “Wow! Experience”; Enticing customers to stay in touch; and Engaging customers via social media. She emphasizes that SMBs really need to develop nuance when they are applying messaging via email, Facebook, Twitter, LinkedIn and G+. Each has different strengths.
While a lot of SMBs don’t think they really have much to say – a real problem in working with them for social media — Goodman provides insights into possible subjects, and case studies on how and when to apply social media techniques, including discussions, promotions, events, polls/surveys, shared information and news and announcements.
—Peter Krasilovsky, VP at the analyst firm BIA/Kelsey
Engagement Marketing shines a really bright spotlight on a proven, practical and powerful approach to building relationships and business.”
—John Jantsch, author of Duct Tape Marketing and The Referral Engine
Goodman does provide a proper framework for small businesses intending to tread the dangers of marketing their businesses through social media. This is how I know Goodman’s legit: in her framework, the “Engagement Marketing Cycle” she argues that delivering a ‘WOW!’ experience to the customer should always come first. That’s right, not running out immediately to set up your company’s Facebook Page or Twitter account.
—Daniel Goh, founder and chief editor of Young Upstarts
If you’re still scratching your head about how social media can help your small business, you’ve picked up the right book. Engagement Marketing shows you how to connect with existing customers and create new ones. The expert at small business marketing, Gail Goodman shaves the process down to three easy steps. A must for any growing small business.
—W. Kenneth Yancey, Jr. CEO, SCORE
This book is for small business owners who want to learn how to leverage the power of online and offline communication to grow their business. It offers a refreshing look at how any business can grow by engaging with their customers. It’s not about tweets or Likes. It’s about doing right by your customers and enabling them to let others know about it. This book helps you do this in very practical terms. This book is a must-read for any business owner who is tired of the song and dance of ‘content,’ tone deaf to social media, and sick of blogging. This book is for those who want the ‘steak’ and not ‘oatmeal’ of making customers, loyal customers.
—Ramon Ray, Technology Evangelist and Editor, Smallbiztechnology.com
Engagement Marketing lives the talk with practical examples from small businesses on how to excel in their business with online content and make it easy for customers to interact with the business. Gail Goodman uses the power of storytelling to explain online marketing in the easiest and grassroots terms.”
— Shashi Bellamkonda, Senior Director, Social Media, Network Solutions and Adjunct Faculty Member at Georgetown University
If you’re a small business owner you probably know Constant Contact. In her new book, CEO Gail Goodman takes you further down the road to success. The old values are still the best values and Gail has given them new life for the Internet age. She helps entrepreneurs understand that Main Street isn’t dead, it just went digital. Throughout, you’ll learn how to put the ‘word-of-mouth’ power of social media to your advantage. Small business owners who want to survive and thrive in the new world of Yelping and blogging need to read this book.
— Charles “Tee” Rowe, President and CEO, Association of Small Business Development Centers (ASBDC)
This book is a must-read for any small business owner looking to understand the latest trend in permission-based marketing—permission to engage. When done well, it brings small businesses new customers from their existing ones. Gail Goodman makes a strong case for how Engagement Marketing will become an incredibly important source of new customers for small businesses—the key to growing in any economy. Best of all, she explains how Engagement Marketing gets ‘done’ in very practical terms, using a combination of old and new online marketing tools, including e-mail and social media.
—JJ Ramberg, Host of MSNBC’s “Your Business”
Businesses that have a loyal and engaged customer base enjoy greater success. Why? Because educated consumers seek those companies that listen to their needs, and when they find them, not only do they stick, but they also share their experiences with others. It’s a marketing strategy known as engagement marketing, and no one is more of an expert than Gail Goodman. In her book, Gail shares the important strategies all businesses can employ to leverage technology and social media platforms to build their businesses. This is absolutely a must-read for any owner or team that is struggling to survive. Gail’s sage advice will turn your business into a thriving entity, and you’ll soar to success.
— Susan Solovic, CEO and Cofounder, ItsYourBiz.com, New York Times Best-Selling Author of It’s Your Biz: The Complete Guide to Becoming Your Own Boss
Engagement Marketing, as clearly explained by Gail Goodman, will help businesses face the public in personal, human ways. That connection is what chambers of commerce do, too; at least they should. Those who read the book will know better how to reach out to their community and their current and potential customers.
—Mick Fleming, President and CEO, American Chamber of Commerce Executives (ACCE)
Most of the book concentrates on pointing out techniques to help you learn how to engage people through social media, email marketing, blogs, events and other activities. Instead of talking in generalities, the book explains what types of content to share on social networks, the types of activities to perform to engage with people on social media — and similar useful lessons. It can help you put in place the building blocks of a social media strategy and action plan. It answers the “why” and also the “how.”
—Anita Campbell, Founder, Small Business Trends
In her role as CEO of Constant Contact, Gail has always been a tireless champion of small business. Her innate understanding of the small business perspective and how it can be applied to social media is evident throughout this book. Easy to read and insightful, it offers an excellent introduction to engagement marketing.
—Luke Brynley-Jones, Founder, Our Social Times
